blinkthink.com.au

Emma Lewis | BlinkThink

Emma Lewis brings a 25-year career in Strategic Qualitative Insights & Planning

I am a visionary Qualitative Research and Strategy Specialist with over 20 years of expertise in uncovering profound human insights that fuel strategic growth. Combining a deep understanding of psychology, sociology, ethnography, and semiotics with AI-powered tools, I combine human centered narratives with strategic planning principles to drive successful decision-making

KEY SKILLS & EXPERTISE

- Consumer & Cultural Insights: Mastery in qualitative methodologies, ethnography, and semiotics to uncover the "why" behind behaviours

- Strategic Planning: Crafting strategic frameworks that align cross functional teams and deliver measurable impact

- AI-Augmented Analysis: Expertise in tools like ChatGPT, CoLoop, and INCA for enhanced research depth and efficiency

- Behavioral Science & CX: Applying relevant frameworks to identify unmet needs and illuminate customer journeys

- Innovation & NPD: Unlocking white-space opportunities and designing breakthrough solutions to disrupt categories

- Workshops & Facilitation: Leading generative sessions to inspire creativity and strategic clarity

- Sticky Segmentation: Identifying distinct psychographic segments which have unique opportunities. Then bringing them to life by utilising naming conventions that are easily identifiable, memorable & powerful, plus rich stories and image-based outputs

- High-Impact Storytelling: Crafting compelling narratives that resonate with senior stakeholders and are seamlessly disseminated throughout the business by creating internal champions of segments, opportunities and communication hot buttons